Our Pure range of products are blended with naturally derived ingredients which have been carefully researched to substitute more traditional synthetic ingredients. Our aim is to develop a safer, more gentle, environmentally friendly hair care regime.

Our commitment is to minimise the impact of our Pure range on the environment without compromising the quality of our products, packaging and supporting collateral. This extends to our brochures and posters which are printed on carbon neutral, 100% recycled paper that is processed in a chlorine free environment. Soy inks are used in the printing of all of our marketing collateral, these inks are made from soybeans as opposed to the traditional petroleum-based ink, making them more environmentally friendly and the paper easier to recycle.

Our packaging choices are also made with consideration to environmental impact. Plastics used in our bottles and tubes are 100% recyclable, this means they are safe to put in your recycling bin and will go on to be made into other plastic products. Where possible we deliberately use only primary packaging, eliminating the need for outer boxes and therefore eliminating unnecessary waste.

Our sulphate free, paraben free Pure range is formulated to help protect both you and the environment.